If you have a business website or a blog, then traffic is something that you are striving to get. Something that is important to know about traffic is that organic traffic is the best kind and is what you should be working to get. This is also the kind of traffic that you don’t have to pay for and that comes through searches that people make on platforms like Google, Yahoo or Bing. Organic traffic has a great role to play in the overall success of your business, and on top of that it has been proven that it brings the most business, which means that it is something of great importance. The whole point of the SEO industry is that it is built around that very same organic search traffic in order to improve the ranking of the page itself and in this article we will talk about some of the advantages of organic traffic so that you realize what its importance is and why you should rely on it.
You get real human traffic
The main difference between paid for and organic traffic is that when you have organic traffic you are getting clicks from real people instead of from machines which is usually the case with paid traffic. A lot of people make the mistake of using software that will increase the click rate because they think that it will help them earn more money, but that is not the case. Since that is still not human traffic, you won’t actually get any conversion rate in end and you won’t make any money since no one is buying. That is why, when you implement organic SEO to your website or blog will make sure that you are getting clicks from real people and those are the people that will turn to real, paying customers.
Any website can become valuable to Google
When it comes to search engines, it is no secret that the biggest and most popular one is Google. This is where the largest amount of organic traffics comes which is why it is great to hear that the main goal of SEO is to actually help improve the ranking on your own website not just on Google, but on other search engines such as Yahoo and Bing as well. If you are certain that your website or blog has information that is valuable and is content that the public will find informative, then you can also be sure that Google will also favor your site. When you implement organic traffic SEO, you will be able to see the advantages of organic traffic because you will have your chances increased when it comes to raking eve higher on Google and since, as we mentioned before, this is the number one search engine out there, this is a great advantage indeed.
You will get long term results
Running a PPC, or pay per click, campaign is great for when you want to get results quickly, but apart from that you don’t get anything else. Getting organic traffic can take a lot of time and effort, which is the complete opposite of that the PPC campaign does, but likewise the results that are also completely different. With organic traffic you will be able to get some long term results because you are getting real customers that will actually purchase your products instead of just computer generated clicks. You can really see the advantages that you can get from organic traffic when you think about the fact that any effects that a PPC campaigns gets you are all gone once you stop paying or your budget runs out.
We already made it pretty clear throughout this article that organic traffic is the most important thing when it comes to having a successful website or blog because it means that you are actually dealing with real people. The advantages of organic traffic are only a few of the many others that we didn’t mention, but in our opinion, these alone are enough to prove how important organic traffic actually is and why you should focus on it when you have a website.